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1976 L'Occitane Founder Olivier Baussan

UK-based creative communications studio, Projected.co.uk, is expanding its long-standing partnership with the L’OCCITANE Group following the transformation of the Group’s corporate LinkedIn presence to more than 700,000 followers over the past four years through a creative-led corporate communications strategy.

The next phase of the partnership saw Projected launch and lead the official LinkedIn brand account for L’Occitane en Provence on 1 April 2026, coinciding with the brand’s 50th anniversary and marking a significant evolution in how one of the world’s most established heritage beauty brands approaches social storytelling.

A more human approach to corporate communications:

For Projected founder Sam Orams, the partnership with the L’OCCITANE Group reflects a broader shift in how organisations approach corporate communications.

'For too long, corporate channels have been treated as an afterthought, functional, safe and...

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