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@angeegarcia with ice cream

Healthy food pioneers, Wheyhey, launched their first Outrageous Scoop Shop on the busiest street in Europe on July 3rd. Founded by Irishman Damien Kennedy, Wheyhey are offering the ultimate build your own ice cream sundae experience at Primark, Oxford Street East until the end of September.

At the Wheyhey Outrageous Scoop Shop, in partnership with Primark, customers can create fun, delicious sundaes using 15 unique flavours of low sugar ice cream along with tasty toppings and sauces. The menu has been designed with the help of leading dieticians to ensure consumers are not faced with a compromise on health, taste or price – offering Outrageously great tasting treats.

Wheyhey founder Damien Kennedy adds:

“Primark are innovators on the high-street and we are excited to work with such a forward-thinking business who put the customer at the heart of everything they do.”

Primark’s Director of New Business Development, Tim Kelly...

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