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- The RSPB’s shopping website has been relaunched using a new cloud-based e-commerce platform designed by Intershop.
- The seamless integrated design aims to create an engaging and intuitive experience for visitors to the site.
- The combination of Microsoft Azure Cloud, with a flexible web shop, aims to set the stage for future growth.

Jena, Sandy, November 06, 2018 – Intershop Communications AG, the leading independent provider of innovative omnichannel commerce solutions, supports the Royal Society for the Protection of Birds (RSPB) with a web shop running on Microsoft Azure.

This cloud-based e-commerce solution has been designed to offer a fully integrated digital shopping experience to sell RSPB products online. The original shopping website had been in operation since 2012 – since then website technology and customer expectations had moved on. The old site was struggling to handle peaks in customer visits and no longer supported new...

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