“Fearless and inventive*” creative marketing agency draws on James Higgs as Client Services Director

Wokingham, Berkshire – 21 March 2016 – Hot on the heels of taking the number three spot in the Top 20 Fastest Growing Marcomms Agencies in 2015 by B2B Magazine, Gasp is further fuelling its growth with the appointment of James Higgs as Client Services Director.

Bringing with him more than 20 years of international sales, marketing and brand experience, Higgs has previously worked in-house for start-up’s and major FMCG brands alike; such as Culinaria, Henri Wintermans, Nicoccino and Scandinavian Tobacco Group.

Having worked with Gasp as his lead agency for the last 18 months, Higgs brings to the agency extensive client-side experience, as well as his ability to deliver successful campaigns in heavily regulated and restricted industries.

Giles Edwards, Founder and Director at Gasp explains, “We were of course first attracted to James by his most splendid facial hair which is every bit as unique and charming as the man who wears it. Marketers with such a wealth of raw talent and passion for people are a very rare breed indeed. We didn’t hesitate in signing him to our senior leadership team.”

Higgs adds, “I can’t think of a more exciting place to be. Gasp was recently described as ‘fearless and inventive’ and my experience of working with them is precisely that. It’s an agency of great agility and, as I know directly, has the ability to deliver a full, first class service that blends strategy and imagination perfectly, whilst having that all-important ingredient; impact. It’s an open, friendly and diversely talented bunch here in the studio, and I look forward to getting stuck in to help build on their already impressive growth.”

Gasp’s recent client engagements have included Dragonfly Tea, Jump Giants, Nicoccino, Staples and Scandinavian Tobacco Group. Part of Higgs’ remit at Gasp will be to assist in the expansion of this portfolio, and the sustainable growth of the agency.

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Press contact:
Giles Edwards
Gasp
Giles[at]gasp4.com / 0118 9797000

About Gasp

Hell-bent on making its clients more profitable, Gasp thinks simply and intelligently to deliver strategies across the increasingly fragmented media landscape. Its focus and results remain consistent; making its clients more successful. Described by The Drum as “fearless and inventive”, Gasp has left golf balls in people’s gardens, sent cardboard-engineered reindeers across Europe and laid down rain-activated ads on the streets. Recent strategies include digital/Web, PR, mobile, video, social media, branding, lead generation, direct mail, illustration, event management, animation, email marketing and experiential.

The Company is based at 22 Market Place, Wokingham, Berkshire RG40 1AP. Tel: 0118 979 7000 Email: hello[at]gasp4.com, www.gasp4.com.

*The Drum magazine