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Sun, Sea, Sand & Natural Beauty – How the Nation preps for a Summer Holiday

• 68% of women do not want to emulate a celebrity on the beach
• 28% of women undergo a full body makeover before heading on a Summer holiday
• Twice as many men as women admit to having cosmetic surgery before a summer holiday
• Excess hair, turning pink on the first day and see-through swimwear amongst the Britain’s biggest beach nightmares

London, UK
Embargo until 5th June 2015

According to research released today, it appears that women of Britain are becoming happier in their own skin, shunning the heavily made up looks we see in celebrity selfies and being papped on red carpets.

In the survey, commissioned by leading beauty retailer QVC, to celebrate June Beauty Month, 68% of women stated they would not want to emulate a celebrity beach look at all. In fact, in the lead up to a summer holiday only 1.2% of women use...

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