PURPLE GETS VEEVA BOOST
The Purple Agency, part of Adare International Ltd, has been awarded the highest level of certification by Veeva, one of the world’s leaders in cloud-based software for the life sciences industry. The award - at level four - elevates Purple into a group of only 10 pharmaceutical agencies in the UK and 35 globally certified to this level. In order to achieve certification Purple had to pass a rigorous assessment of our skills in deploying and managing campaigns using Veeva’s Approved Email, Closed Loop Marketing (CLM), CoBrowse, and Engage and customer relationship marketing (CRM) tools.
Says agency managing director, Steve Shaw, “This is a major accolade for us and shows what a significant player we have become in the digital pharma world. Purple now works with seven of the world’s top ten pharmaceutical companies. The award of Veeva’s highest level of certification is a great endorsement of our specialist digital content and pharma industry skills, and marks us out as a global healthcare agency of the highest standing. Having built a strong reputation and brand in the healthcare sector we are determined to continue to work with leading partners like Veeva to bring the very latest digital technologies to our healthcare clients around the world.”
Based in San Francisco, Veeva is a world leader in cloud-based software for the global life sciences industry. Veeva has over 450 customers, ranging from some of the world’s largest pharmaceutical companies to emerging biotechs. Their suite of specialist digital marketing tools can deliver campaigns in a controlled and regulated way, as well as capture marketing intelligence that informs responses to future marketing communications.
Purple is a hybrid marketing agency with specialist expertise in healthcare and pharmaceutical marketing, producing content, collateral and campaigns from its UK hub and on site teams in 18 countries. From first concept to final execution, Purple’s unique blend of workflow technologies, creative, digital and data expertise, ensure that consistent, localized brand experiences are delivered efficiently for clients across their international markets.
With specialist expertise in a number of sectors including healthcare, technology, retail, leisure, and publishing, Purple work with many globally recognised brands including: MSD, Pfizer, The Financial Times, IBM, MSD, Mitchells & Butlers, Canon Europe, Huawei, and Honeywell.
For more information contact:
Nigel lawrence
Tel: 07880 917796
Note to Editors:
The Purple Agency (www.purple.agency) is part of Adare International Ltd, a leading provider of Marketing Communication Solutions. Winner of the Queen’s Award for Enterprise in 2016, Adare operates from 40 locations across the UK and worldwide. Adare International, part of the Adare Group, employs over 550 people and has an annual turnover of £160 million. For more information please visit www.adareinternational.net