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Purple Gets the Veeva Boost

The Purple Agency, part of Adare International Ltd, has been awarded the highest level of certification by Veeva, one of the world’s leaders in cloud-based software for the life sciences industry. The award - at level four - elevates Purple into a group of only 10 pharmaceutical agencies in the UK and 35 globally certified to this level. In order to achieve certification Purple had to pass a rigorous assessment of our skills in deploying and managing campaigns using Veeva’s Approved Email, Closed Loop Marketing (CLM), CoBrowse, and Engage and customer relationship marketing (CRM) tools.

Says agency managing director, Steve Shaw, “This is a major accolade for us and shows what a significant player we have become in the digital pharma world. Purple now works with seven of the world’s top ten pharmaceutical companies. The award of Veeva’s highest level of certification is a great endorsement of our specialist digital content and pharma industry skills, and marks us out...

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