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08 July 2009: The definitive guide of ‘100 things to do before you are 40 in the UK’ launches on Monday (13 July) on AQA2U AQA, the micro publishing service for the mobile phone.

By texting FORTY2U to 63336 at a cost of just 25p per text, customers will receive a new challenge, task or goal every 48 hours that has made it into the ultimate list of 100 list of things to do before turning 40.

“Forget snorkelling in the Great Barrier Reef or trekking through the ruins of Machu Pichu, our list is about tasks you can achieve in the UK and ranges from skinny-dipping to skydiving, from showering in a waterfall to serving in soup kitchens,” said Anthony Garvey (43), joint publisher of the content. “Those in their forties like me, can look back wistfully at what we failed to achieve and smile knowingly at what we have managed to tick off the list,” he said.

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