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ZaZaBoom! the charity-inspired brand

Following the disruptive weeks of lockdown, one of the many creative ventures that came out of the imposed quarantine the whole world was subjected to, was an exciting new initiative called ZaZaBoom!

This new-found creative and philanthropic business, set up by fashion designer and creative director Karen Brost Whyte, sees a family-inspired venture borne out of their London lockdown, with a core focus on fundraising to support the frontline workers and NHS UK staff saving lives, initially through making and selling face-masks.
With her 2 lively children at home, Karen set herself the task to channel her and their boundless creativity, and went to cut the first pattern of a face-mask – a pattern which then served as the basis from which she stitched and sewed thousands more, with her whole neighbourhood joining in and dusting down their sewing machines to keep up with demand.
The masks were each a labour of love, made by hand from fabric swatches,...

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