Skip nav

Despite consumer spending trends changing slightly over the last couple of months, ROKK, the award winning manufacturer of high-end ice cream manufacturing machinery including the renowned RFE continuous ice cream freezer, says that the primary habits of the post-recession consumer will continue into 2013 and ice cream manufacturers will need to continue to adapt to meet the their requirements.

The global economic climate has been unstable for a number of years and 2012 has, so far, been no exception with unemployment rates hitting record highs on a number of occasions, despite lowering in recent months. As a result consumers, as the reports suggested they would, became more savvy, and indeed demanding, with their buying habits throughout the year, wanting luxury products for less and a service, whether online or offline, to match.
Read full release