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Sales Process Engineering is a marketing strategy planning system that offers ‘intelligent’ automation of the key stages in a company’s sales and marketing process. Users can automatically deliver by e-mail bespoke information and service support, on a one-to-one basis, customised to each prospect’s exact information needs as she progresses through the buying process. A free White Paper is available at Sales Process Engineering.

Users of SPE, Sales Process Engineering, can specify a sales and marketing process that is aligned with the customer’s buying process and buyer behaviour –...

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