• New research reveals 38% of Brits have become more interested in American food, drink and culture since the World Cup began
• One in six are choosing American bourbon over traditional European spirits
• Nearly a quarter say they’d choose an American barbecue over a traditional British one
• Buffalo Trace Kentucky Straight Bourbon reflects growing appreciation for authentic American whiskey and summer serves
London, 3 July 2026: As the World Cup unfolds in the United States and America prepares to celebrate its 250th anniversary, Brits are increasingly embracing American food, drink and culture, according to new research from Buffalo Trace Distillery.
More than one in three Brits (38%) say they’ve become more interested in American culture since the tournament began, with a further 26% already fans before kick-off.
For Buffalo Trace Distillery, the trend reflects growing British curiosity around authentic American whiskey. As the world's...
