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RichRelevance couples sophisticated Deep Learning with Natural Language Processing technology, with Real-time Shopper intent to realise true 1:1 personalisation

LONDON 8th MARCH 2019 - RichRelevance, the global leader in Experience Personalisation, today announced the Winter ’19 Release of enhancements to its Personalization Cloud, which harnesses new Deep Learning AI technology to help retailers and brands achieve long-lasting engagement and attention from customers, through Hyper-Personalization.

The new features of the RichRelevance Personalization Cloud help brands and retailers focus on developing stronger and more personal relationship with their customers, surpassing the ability of traditional marketing clouds, which focus on providing basic personalisation campaigns, one-way push interactions,...

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