UK’s leading retailer of quirky and unusual gifts implements personalised recommendations to drive online sales
London, UK, 04 December 2018 - RichRelevance, the global leader in experience personalisation, has been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform.
In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.
Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.