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Embattled grocers can escape the current retail slump with personalised offers on evenings and weekends, according to new insight from RichRelevance.

London, UK, 20 December 2018 - RichRelevance, the global leader in Experience Personalisation, has conducted research into how UK shoppers have planned their Christmas food shop. The survey revealed the ways food retailers can avoid the profit warnings and share scares suffered by their clothing counterparts this holiday season.

This year’s research revealed 43% of food shoppers aged 25-34 prefer a tailored online experience with advice on how to create a meal from the goods placed in their basket, and this stays steady for shoppers aged from 18 up to 44 with personalised offers the top tool for helping them plan and prepare Christmas...

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