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Squirro AI platform extracts insight from unstructured data within customer emails resulting in higher customer retention rate and better customer service

16 May 2018 – Freelance and contractor accountancy firm Brookson, has implemented an artificial intelligence (AI) based platform that provides much deeper customer insight and is allowing it to address customer churn.

The platform from context intelligence and insights solution provider Squirro, allows Brookson to access valuable customer insight via the unstructured data within the 30,000+ customer emails it receives every month, and to use that actionable insight to improve the overall customer experience.

As a provider of accountancy and professional services to the flexible workforce, Brookson has more than 16,000 contractor and...

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