Zurich – 28 August 2018 – Squirro, Augmented Intelligence solutions provider, today announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on August 16, 2018.
The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives.
According to the report; “Product affinity analysis leverages product purchase data to uncover patterns that indicate products that are often purchased together. Popularized by Netflix and Amazon-type experiences, this method provides customers with personalized and relevant products and offers to increase product...
