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Press release embargoed for 00.01am on 06.03.13

Research launched today to mark the start of Climate Week, Britain’s biggest climate change campaign, identifies the rise of the ‘Re Generation’. Instead of disposing of unwanted items, consumers are choosing to recycle, re-use or re-sell items they no longer want.

The figures reveal an overwhelming reluctance to consign used items to the bin. The Ipsos MORI survey found that 94% do not usually throw away clothes and 96% do not dispose of their old mobiles, with the majority of respondents (65%) recycling, re-selling or giving away their phones. Even when it comes to food, the most disposable of everyday items, there are five million adults in Britain who never throw food away.

Instead of taking the ‘easy way out’ and binning leftover goods, consumers are now trading online, swapping with friends and family or donating to charity as well as using more traditional recycling channels.

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