Ruler Analytics partners with Google to solve the disconnect between lead generation and sales reporting.
Ruler Analytics, a specialist conversion tracking solution, is the latest technology provider to become a Google Partner, with the two businesses working closely to simplify conversion tracking for Google Ads users.
Ruler’s marketing attribution solution helps marketers close the loop between sales revenue and marketing spend. The partnership will help bring Ruler Analytics to a wider audience of Google Ads users to improve the quality of their reporting via Ruler’s automated conversion tracking.
A recent survey by Ruler Analytics on the Fundamentals of Digital Marketing Reports revealed attributing sales revenue to marketing activity as the 2nd largest challenge marketers face when building effective reports, behind applying insights...