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September 3rd, 2019 - Girona, Spain: The team at The Service Course (TSC), a world leading independent cycling retailer and cycling experience provider, is excited to announce that it has completed a funding round led by Simon Gerrans (formerly of Orica-Scott and BMC Racing Team), Kasia Niewiadoma (Canyon SRAM Racing), Michael Woods (EF Education First) and Edvald Boasson Hagen (Team Dimension Data). In addition, Henrik Orre, formerly the chef for Team Sky and the author of the Vélochef books, has come on board as a shareholder and executive, contributing to the development of the company’s La Fabrica café operations. Also joining, to direct retail operations, is well known Norwegian cycling retail expert and community builder, Jonas Strømberg.

“Our heritage in professional cycling inspires everything that goes on at TSC, so bringing on other professionals is a natural progression,” says...

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