Information management group looking to redefine and address the changing role of the 21st century information professional

Silver Spring, Md., July 14, 2016 – Information management group AIIM has relaunched its Certified Information Professional (CIP) certification, reconfigured and redefined to meet the changing needs of the modern information professional.

AIIM first launched its CIP certification in 2011 and it has become known as one of the information industry’s most highly regarded professional qualifications. After a period of consultation with AIIM members, focus groups and industry experts in early 2016, the certification has been relaunched to reflect the need for information workers to become digital leaders with the skills and experience to optimise information assets and transform business.

“The ‘perfect storm’ of change driven by consumerisation, cloud, mobile, and the Internet of Things has changed the way we view information and it has changed the skills we need to get the best value from it,” said Peggy Winton, interim President, AIIM. “We believe the information professional is one of the most important roles in any organisation. So we have looked at CIP and updated it to more accurately define the body of knowledge necessary for information professionals to be successful in today’s digital economy.”

The CIP is the information industry’s most highly regarded professional certification and had come to represent a badge of competency and knowledge at the top of the knowledge worker pyramid. The newly updated version caters for those entrusted with the task of building an information strategy in a time of digital disruption.

AIIM built a certification and test based upon the body of knowledge gained from its interactions with industry experts, focus groups and members. The new CIP is available at locations around the world, and AIIM has also created a set of training courses and materials to help information professionals prepare for the examination.

“Someone must be able to provide guidance to the process people, technology people, and end users that interact with content and information management systems, and also help the organisation think through what it means to manage information as a business asset in this era of digital transformation,” continued Peggy Winton. “Someone needs to own the big picture and we believe that someone is the information professional".

AIIM has also launched a free new eBook, Information Professionals: Where We Came From and Where We're Going, that looks in more detail at the new role of the Information Professional and has more information about becoming an AIIM Certified Information Professional.

About AIIM
AIIM has been an advocate and supporter of information professionals for 70 years. The association’s mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organisation that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants.

Contact:
Paul Allen
Sarum PR
paul@sarumpr.com
+44 (0) 1 722 322916