We Are Amused! The Queen Trumps Beyonce and Kim Kardashian as the Person British Children Would Most Like to Paint
Queen Elizabeth II has been painted a staggering 967 times by world-renowned artists such as Lucian Freud, John Wonnacott and Isobel Peachey - even Prince Phillip painted Her Majesty having breakfast and now, it seems British children would like to have a go.
To celebrate the launch of My Little Masterpiece, a project to encourage children to swap their screens for outdoor play and more creative pursuits such as painting, drawing and building dens, British nappy care brand, Sudocrem surveyed* 1000 7 to 11 year olds and the Queen topped the chart as the person they would most like to paint, securing 46% of the votes. In second place was Ant and Dec with 12% of votes. Her Majesty “scored” higher than both Cristiano Ronaldo and Raheem Sterling combined (8% and 5% respectively). Interestingly (or bizarrely, depending on which way you look at it) Boris Johnson (9%) and Donald Trump (4%) both were favoured over the likes of Beyonce (2%) and Kim Kardashian, who was at the bottom of the pile with 1%!
The survey also showed that children would like to do more art at school. Primary school children only spend one hour a week doing art but the vast majority would like it to be longer. 40% would like to spend a whole day painting and drawing and 31% would like to spend the whole week being arty – let’s face it, it’s much more fun than maths!
When it comes to inspiration, 65% of children have never visited an art gallery such as Palace House in Newmarket or have only gone once. So perhaps it is not so surprising that almost 40% did not recognise any of 10 famous paintings they were shown which included Da Vinci’s Mona Lisa, Van Gogh’s Sunflowers and Constable’s The Hay Wain.
Parents may be reluctant to take their child to an art gallery, which have traditionally been places of quiet observation, but these cultural hubs are starting to recognise the importance of inspiring creativity in children and channelling their natural curiosity.
Artist Eliza Southwood says, “Painting is fun, it’s interactive and you can share the end result. I am sure that the Queen will be delighted to hear that thousands of children would love to paint her portrait!”
Sudocrem’s My Little Masterpiece project aims to inspire creativity in children and to show them that inspiration can be found everywhere they look. Sudocrem will be teaming up with some wonderful artists from around the world to provide ideas for art projects that require nothing more than stepping outside - because ideas are everywhere! With the help of artists like Eliza Southwood, Joy Pirkle, Lucy Cran and Bill Leslie, Sudocrem are going to help children to create their own little masterpieces, give away lots of special art kits and provide schools with hundreds of brushes and pots of paint.
Children can submit their portraits of the Queen – and what better timing than coinciding with Her Majesty’s Platinum Jubilee celebrations – and one little masterpiece will be chosen to appear on a limited edition pot of My Little Sudocrem. A unique way to showcase the work of a budding young artist.
Nick Lang, Head of UK & IE OTC marketing at Sudocrem says, “Sudocrem is passionate about encouraging families to lead healthier lifestyles and art is not only great for boosting creativity but it’s also really soothing.”
Editor’s Notes
Sudocrem’s My Little Masterpiece project will run from 21st April to 31st July 2022. Visit Sudocrem's website for more details and to enter.
My Little Sudocrem, 22g (RRP GBP2.99) Available nationwide.
Visit Sudocrem for more information.
*An independent survey of 1000 children between 7-11 conduct by Insight Consulting in April 2022
PRODUCT PHOTOS
Please let us know if you’d like to receive a high res photo and how it’s best to send this to you. Quality is important to us, so we like to ensure we use the best transfer method.
For further information please contact: Satellite PR:
+44 (0)1603 978030
alicia@satellitepr.com OR pauline@satellitepr.com