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SeatChoice.com is the UK's first real-time price and availability comparison service for the ticketing industry. We believe consumers should have a choice of where they buy their ticket and should be able to see exactly what they are paying for it. Seatchoice.com has been set up to offer them exactly that. This new and innovative free service was conceived as a direct result of the lack of transparency in the market highlighted by the Which? Report.

In response to the Which? Report, Robert Iles says, "SeatChoice.com welcome's the Which? Report, raising the curtain on transparency in the entertainment tickets market. In many instance the consumer is either being misled or ripped off and there is little or no transparency in the market. This is no truer than on the Internet where there are now over 3 million websites worldwide claiming to sell theatre tickets for London shows. But, it does not have to be that way there are also plenty of legitimate agents out there...

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