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“Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, study reveals

New Shaped By study of over 200 senior tech marketers reveals that 74% believe the sector is ‘brave’ when going to market
Three quarters say the pandemic has sparked greater creativity and imagination
66% support courage and risk-taking in their go-to market approach
Design and creativity emerges as a lead priority for 60% of UK and US marketers
98% have expanded and experimented with marketing channel activities

Tech marketers looking to carve out a competitive edge in the post-Covid world are embracing creativity and taking more risks, according to a new survey carried out by Opinium on behalf of...

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