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New research has uncovered that shopping behaviour and shopper attitudes have changed since the onset of recession

Tamworth, Staffordshire, 29th June 2010. Shopping Behaviour Xplained Ltd have just completed a significant piece of research that compared shopper behaviour and shopper attitudes between the Boom period in 2007 and the Bust period 2009/2010. The project involved analysing the behaviour of more than 8,500 shoppers shopping a variety of chilled and ambient food categories in a number of supermarkets. In addition, tailored interviews have been studied to understand more about attitudes and opinions. The researchers subsequently compared the observational information and interview responses between the different time periods.

Managing Director of Shopping Behaviour Xplained Ltd, Mr Phillip Adcock explains “2008 saw the start of the recession in the UK. The credit crunch made it harder for Shoppers to borrow money, buy a house and generally keep...

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