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London, 5th January 2012 - Shutl, the internet start-up that delivers what you want, when you want it, today unveils delivery data collected over the 2011 holiday period.

Shutl offers online and in-store shoppers the ability to receive their orders in as little as 90 minutes or within a one-hour window of their choice, same day or any day. Shutl serves retailers across all product categories, with clients ranging from Argos to Laithwaites Wine and Karen Millen.

Shoppers shutl’d late this Christmas…
- 51% of all peak pre-Christmas shutling happened over a 10-day period (from 14th to 23rd December), with 24% occurring over a frantic 4-day window (from 19th to 22nd December).
- Shoppers bought 2 hours later in the day versus 2010, with a seven-fold increase in the number of insomniacs placing online orders between midnight and 3am.

What separates men and women?
- Pre-peak, men accounted for only 36% of Shutl orders...

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