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Interflora and Alexa

Global flower delivery company, Interflora, has become the first UK retail brand to launch a complete end-to-end ‘V-commerce’ service, with just one simple voice-based transaction making it possible to send flowers via Alexa and check out with Amazon Pay, all without lifting a finger.

Arriving just in time for Christmas, shoppers can state their preferences on colours and types of flowers, and for those in need of inspiration, Interflora’s voice assistant will play ‘personal shopper’ and recommend flowers based on the occasion or season.

There is also the option to include a personal message, which will be hand-delivered with the chosen bouquet by one of Interflora’s network of local artisan florists across the UK and Ireland.

While other voice-commerce services allow for ‘adding to basket’ with voice command, Interflora is the first brand in the UK retail and gifting sector to enable shoppers to complete the entire ordering and...

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