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Betfair chooses London based Sphonic’s innovative Identity & Risk Management solution, designed ‘to solve industry-wide challenges in digital identity management and fraud prevention.

Continuing its recent run of new business wins, Sphonic announces it has been selected by Betfair, to provide KYC (Know Your Customer) services as a result of a major selection exercise.

The innovative Workflow Manager (WFM) solution from Sphonic will enable Betfair to build a complete digital picture of each of its customers, allowing them to combine data from a variety of sources for unparalleled visibility over their user base. Sphonic launched with Betfair during the busy World Cup period, and continues to collaborate with Betfair across a range of anti-fraud prevention measures.

"After a rigorous selection process, we are delighted to be partnering with Sphonic for our KYC services," said Phillip Rivers of Betfair. " We are dedicated to providing...

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