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The Global Trends Fieldbook

Strategy Dynamics Global SA, is pleased to announce the launch of The Global Trends Fieldbook: From Data to Insights to Action, authored by Tracey Keys and Professor Tom Malnight. A companion to The Global Trends Report 2013, which outlines the major trends reshaping the world, The Global Trends Fieldbook focuses on the critical steps of moving from data to insights to taking actions today to prepare organizations for the future. As Paul Polman, the CEO of Unilever said: “It’s very clear that the parameters here are rapidly changing. I believe that it is essential for any business that is going to grow and be successful over the long term to always think carefully about how to get permission from society to grow and be successful.”

Drawing on a wealth of case studies and examples, as well...

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