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Swanky x fusefabric logos

Swanky and fusefabric have today announced a strategic alliance to provide end-to-end Shopify expertise to enterprise retailers. The partnership brings together two of the highest-profile Shopify service partners in Europe.

Founded in 2010, Swanky has a long standing reputation as an original Shopify Plus partner, having successfully completed over 100 Shopify Plus replatforming projects. It is also known for its market-leading managed services offering, including digital experience intelligence and conversion rate optimisation. Swanky has worked with leading retailers including Huel, HelloFresh and Razor Group, and has teams in the UK, Australia and France.

Founded in 2020, fusefabric was started by Simon Hamblin and PJ Jassal, career CTOs with significant experience leading large digital commerce teams, including at ASOS and Emirates. fusefabric’s unique business transformation capabilities enable it to advise on high-profile replatforming projects...

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