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Swapits Rewards, the loyalty programme for teens kids is launching a ‘Nectar style’ brand coalition that will allow marketers to target the hard-to-access kids and teens market.

The coalition is due to launch later this year and will be used to drive Swapits membership from 250,000 to over 1.5 million within the next 18 months.

Swapits are currently in discussions with a number of brand leaders in different markets, including music, food and games, as exclusive category partners. They aim to have 15 partners signed up to the multi-party Swapits loyalty programme by the end of the year. The business is also planning a seven figure campaign supporting the Swapits Rewards expansion.

Jonathan Attwood, Swapits Chief Executive said that “Swapits offer kids and teens all the benefits of a national loyalty programme, giving them the opportunity to earn their own ‘money’ that they can spend on the things they want, but also encouraging them to...

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