Leading Slough-based market research firm, TTi Global, announced this week the launch of an affordable market research program tailored specifically to the needs of small and fledgling businesses. The company revealed how effective customer and employee research is crucial for identifying customers’ and employees’ changing needs, helping them navigate market uncertainty and build resilience.
The Thames Valley has slowly emerged as a hub for exciting new businesses, with productivity levels rising to over a third higher than the national average in recent years and, inspired by the number of new, innovative businesses appearing in the area, TTi Global developed these new packages to break down the research barriers faced by start-ups and SMEs, which is essential for enabling companies to survive and to unlock new opportunities.
Glyn Luckett,...
