SuperSync, the advanced banner division of TVGuide, has launched its first AI banner for Fetch and Very.co.uk.
The new banner is delivered as an MPU (300x250) unit on fashion-related articles on TVGuide. Users can drag any image containing a dress onto the banner ad to find matching dresses available at Very.co.uk.
This is made possible by using artificial intelligence software provided by ViSenze the artificial intelligence company powering visual commerce.
The team at SuperSync used this technology to build a banner with image-recognition capabilities to match photos from red carpet events or...