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Talking Tots launches campaign to help parents ‘Make the Most of Storytime’

Lytham, 22 October 2013: 70% of parents in the UK who read to their children, still prefer to use books than electronic devices such as Kindles and iPads, according to a survey by Talking Tots, the UK’s fastest-growing toddler activity group.

In a survey of 1,500 parents of pre-schoolers, only 5% of parents use a device all of the time, although 24% use occasionally.

“Parents often don’t realise how important stories are. Sharing stories with children stimulates their memory, vocabulary, social and emotional skills, giving them a real head start in the classroom,” said Lisa Houghton, co-founder of Talking Tots. “A great story is like a rocket engine for your child’s imagination – you’ll be amazed at the conversations you can have about their favourite characters.”

The UK’s favourite story is The Gruffalo, by Julia Donaldson. The author urges...

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