•The Armoury delivers digital strategies for Casio brands EDIFICE and G-SHOCK
•New website wireframes and designs created for EDIFICE
•Optimised Magento 2 checkout process developed for both brands
•63.58% uplift in conversion rate for G-SHOCK
•Additional contract for Casio.co.uk UX/UI project secured
Norwich-based strategic and creative marketing agency The Armoury has delivered a double-digit increase in eCommerce conversion rates for Casio sub-brand G-SHOCK, thanks to a new digital strategy and improved checkout process.
In 2019, international electronics company Casio invited The Armoury to deliver long-term
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