Skip nav

Dad's Pose Naked to Raise Awareness of Father’s Mental Health

Dad's Pose Naked to Raise Awareness of F

1 in 10 new dads will suffer from PND.

Embargoed until 00:01 on Thursday 14th June 2018

Mental health affects us all, regardless of gender. The Dad Network want to encourage all men to find the path to a healthier, happier version of themselves so ultimately, they can be the best fathers possible.

The Dad Network has decided to bare all to raise awareness and tackle the issues of men’s mental health, especially amongst fathers. The #FatherFigures campaign aims to both increase knowledge and awareness of Mental health in dads (or fathers/men) and highlight the link between our mental well-being and body perceptions.

#FatherFigures encourages dads to celebrate their bodies, whilst breaking down societal stereotypes of what a ‘normal' body should look like. We want to promote positive body confidence amongst fathers and encourage men to open up about their mental health and provide much-needed support.

Key Stats:

1. 1 in 4 men are affected by mental health problems or illness. And 1 in 8 men are diagnosed with a mental health illness in the UK.

2. 1 in 10 new dads will suffer from PND.

3. Suicide is the most common cause of death for men aged 20-49 years in England and Wales

4. Around 3/4 of suicides in the UK were male.

5. Men suffering from severe forms of body dissatisfaction has increased threefold in the last 25 years. *

6. More than four in five men (81%) talk in ways that promote anxiety about their body image by referring to perceived flaws and imperfections, compared with 75% of women.**

7. 80% talk about their own or others' appearance in ways that draw attention to weight, lack of hair or slim frame. **

8. Body image not only affects how we see ourselves, it affects how we interact with others and how we behave. It affects our physical and mental health and it can impact on our children.

The #FatherFigure campaign isn’t just about raising awareness that many fathers suffer from mental health issues and recognising when our stress levels are increasing, identifying what is causing the stress and trying to find ways to manage this. It’s also a to call to action for those that are suffering.

1. You’re not alone - stay connected by joining a safe community of dads like The Dad Network.
2. Talk about your feelings - find someone you can trust - a close friend, a family member or someone you know will be supportive. It is not shameful to have these feelings, everyone experiences emotions; it’s a normal part of being human.
3. Eat well - evidence suggests that good nutrition is essential for our mental health
4. Stay aware of your alcohol consumption as this depressant can have a negative impact on mental health.
5. Take time out; relaxing gives your mind and body time to recover from the stresses of everyday life.
6. Appreciate your body as it is; we come in all shapes and sizes and we do not have to conform to societal stereotypes.
7. Keep active - physical activity is beneficial to your mental well-being.
8. Ask for help. It is courageous to recognise and ask for help if you need it.
9. Read more about mental health, to help understand what others have been through and what can be done to help.

Dr Emma Hepburn, Clinical Psychologist says, “Men’s, and Dads’, mental health is an important area where we need to increase knowledge and awareness, and reduce stigma. Research suggests that Men are less likely to seek mental health support or disclose their concerns to friends and family. For dads, parenthood presents a number of challenges to mental health and research shows there are higher rates of mental health conditions in the early years of fatherhood. Increasing awareness and knowledge of men’s mental health, and ways to seek help and support, can help break down some of the barriers men face when they experience mental health difficulties”. 

Dr Andrew Mayers, a psychologist at Bournemouth University who specialises in perinatal mental health, says “The causes of mental health problems, such as postnatal depression, are every bit as relevant for dads as they are for mums. Often, the perception is that postnatal depression is hormonal, so could not possibly affect fathers. But hormones only play a small part. Environmental and social factors, such as social support, poverty, relationships changes, education, and stigma, are a much better predictor. These equally apply to dads. We need to encourage more dads to seek help”
Dads can join in and demonstrate their support for the campaign by uploading a photograph of a part of their body with #FatherFigures written on it using the #FatherFigures.

Father’s mental health is important for their own well-being, their offspring’s health, and the stability of the family environment. Dads are rarely asked about their mental health and few services are available to them making campaigns like #FatherFigures and organisations like The Dad Network even more important.

Full Press Pack: Click here


Notes to Editors

Full Press Pack:

The Dad Network is the UK’s #1 network for dads. The Dad Network provides support to thousands of dads across the UK and beyond with over 70 local communities of dads connecting and meeting up. Find out more here:

The #FatherFigures campaign saw dads gather from all walks of life, ethnicities, backgrounds and from all over the UK.

Contact: Al Ferguson; founder of The Dad Network / +44(0)7703818411 /


** A study of 394 British men commissioned by Central YMCA and the Succeed Foundation.

Campaign Photographer was Chris Hogben. Find out more here:

Dr Andrew Mayers is an academic psychologist, based at Bournemouth University UK, specialising in mental health – especially perinatal mental health.  He also campaigns for better mental health awareness and services and helps train health professionals who are involved in the perinatal period. He serves on several UK groups for perinatal mental health, including the Maternal Mental Health Alliance. Locally, across Dorset, he represents a number of mental health charities, including Dorset Mind and DorPIP (a charity providing therapeutic intervention for parent-infant relationships). Within his work, he is one of the few academics and campaigners in the UK who focus on fathers’ mental health. In that respect, he has contributed to several international media articles, including Metro and HuffPost, and featured in this YouTube project. He is a father of four (adult) children and has 5 grandchildren (with another one on the way). You can read more about his work at Follow him on Twitter and LinkedIn