The DON’T LABEL is an exclusive clothing brand based in London and Norway. Mixing contemporary aesthetics with high fashion elements, the capsule collections are designed and modelled by the Co-Founder Kristy Lani the well known Instagrammer. The clothing line will be available for pre-order on the 19th of February 2017, and shipping will be available to all european countries.

The DON’T LABEL is a brand that stands for being one of a kind, proud and accepting everyone, which will be shown by fresh designs and each capsule is produced at a limited quantity to make it exclusive to be true to ‘being one of a kind’.

Kristy Lani has an Instagram following of 195,000. Kristy Lani said that “my love for fashion and my unique style has resulted to my followers always asking me for style tips and advice which pushed me to start my own clothing line, to allow my followers to get a sense into my style and also share it”.

As it is an exclusive collection at a limited quantity prices will range from £10-£60, consisting of 6 items; 3 tops, tights and 2 hats.

As Kristy Lani is proud of her 1st capsule collection the first 30 customers on the pre launch gets 30% off, as well as this there is a competition to allow Krist Lani followers to win items from the collection. The competition requires followers to repost a specific photo and follow Kristy Lani and the DON’T LABEL instagram accounts and tag one friend. It is an international competition and the winner will be announced on the 18th February.

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Notes for Editors:
· For interviews contact: Mina Abedwali, Public Relations and Branding Manager for the DON'T LABEL. press@thedontlabel.com
· Once the website is launched please visit www.thedontlabel.com to view the whole collection
. Instagram and twitter usernames @thedontlabel
. Kristy Lani Instagram username @kristy.lani


Contact:
Press: Mina Abedwali, Public Relations and Branding Manager for the DON’T LABEL. press@thedontlabel.com