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The DON’T LABEL is an exclusive clothing brand based in London and Norway. Mixing contemporary aesthetics with high fashion elements, the capsule collections are designed and modelled by the Co-Founder Kristy Lani the well known Instagrammer. The clothing line will be available for pre-order on the 19th of February 2017, and shipping will be available to all european countries.

The DON’T LABEL is a brand that stands for being one of a kind, proud and accepting everyone, which will be shown by fresh designs and each capsule is produced at a limited quantity to make it exclusive to be true to ‘being one of a kind’.

Kristy Lani has an Instagram following of 195,000. Kristy Lani said that “my love for fashion and my unique style has resulted to my followers always asking me for style tips and advice which pushed me to start my own clothing line, to allow my followers to get a sense into my style and also share it”.

As it is an exclusive...

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