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A partnership between Your Baby Club, the UK’s fastest growing online community of new mums, and the world’s largest universal gifting platform, US-based MyRegistry, is set to bring premier baby wish list services to UK parents-to-be.

The new offering, which brings together MyRegistry’s best-in-class technology with Your Baby Club’s extensive reach of 80% of all UK mums, is set to revolutionise the UK baby industry. Users will love adding items from any store to their wish list with MyRegistry’s “Add to Registry” button. Once added to their wish list, the products are then directly linked to a retailer site to purchase.

Baby Showers are a tradition in the US that is rapidly gathering pace in the UK. In 2013, according to research, the market was worth £220 million, with just 28% of mums intending to hold a baby shower. According to new research, conducted by Your Baby Club parent company FanFinders (the UK’s largest membership software providers), of...

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