A partnership between Your Baby Club, the UK’s fastest growing online community of new mums, and the world’s largest universal gifting platform, US-based MyRegistry, is set to bring premier baby wish list services to UK parents-to-be.

The new offering, which brings together MyRegistry’s best-in-class technology with Your Baby Club’s extensive reach of 80% of all UK mums, is set to revolutionise the UK baby industry. Users will love adding items from any store to their wish list with MyRegistry’s “Add to Registry” button. Once added to their wish list, the products are then directly linked to a retailer site to purchase.

Baby Showers are a tradition in the US that is rapidly gathering pace in the UK. In 2013, according to research, the market was worth £220 million, with just 28% of mums intending to hold a baby shower. According to new research, conducted by Your Baby Club parent company FanFinders (the UK’s largest membership software providers), of the 2000 UK mums surveyed, 57% are planning to hold a baby shower. This would make the current UK baby shower gift market worth an estimated £500 million, an increase of 100% in the past 5 years.

In this survey, 62.9% of participants stated they would like a central place to organise and manage their list, and 78.8% feel comfortable to share such a list with friends and relatives. From the results, it is clear to see that parents-to-be will benefit from having a central place to organise all the essentials they need for baby. (Source: FanFinders survey Q4 2018, 2000 UK mums)

Previously a sector that has been relatively ignored by retailers in the UK, with the exception of Amazon, and their Baby Wish List, this new partnership will drive baby gift list sector growth.

“These stats confirm that now is the perfect time to enter the UK market with our universal platform,” says MyRegistry President, Nancy Lee. “Currently, less than a handful of retailers in the UK offer a baby wish list. Our solution enables UK mums to install a browser button and add any item from any of their favorite UK retailers, regardless of whether those retailers have their own wish list service. Because of this, we anticipate our presence in the UK to drive a lot of traffic and create strong additional sales for baby retailers.”

Adam Gillett, CCO of FanFinders, comments, “Joining forces with MyRegistry gives us the perfect opportunity to expand our services to retailers and brands looking to focus their marketing efforts on the lucrative baby gifting sector. By combining our reach with MyRegistry technology, we will provide a service for parents-to-be which will become an invaluable retail sales driver.”

MyRegistry next plans to join together with UK retailers and provide them with a robust omnichannel wish list solution that can help them capture even more sales. MyRegistry’s wish list software works with all web platforms and seamlessly connects to their in-store systems. Customers can use their smartphones to easily add products to their wish lists when browsing in-store.

The new partnership Between Your Baby Club and MyRegistry launches on 22nd January.



To find out more, visit www.myregistry.com. For further information on Your Baby Club or for a demo of the new offering, visit www.fanfinders.com or www.yourbabyclub.co.uk
or contact Adam Gillett - adam@fanfinders.com.


For further research on the changing baby gifting market and baby registries, or other press enquiries contact: The Media Snug – kerry@mediasnug.com - 07715 329191


NOTES FOR EDITORS

About MyRegistry

MyRegistry is the premier destination for universal wish list services. The company provides its users with the ability to create one centralized wish list for any occasion. Registrants can add items from any store in the world with the company’s easy-to-install, easy-to-use browser button.

MyRegistry is also the largest universal gift registry software provider to US and Canadian retailers. Businesses that use the company’s customizable, end-to-end gift registry solution are able to tap the massive (and growing!) gift industry. Easy to implement, cost-effective, and quick to market, with precise reporting and an optional in-store kiosk system, a universal gift registry powered by MyRegistry.com is the next digital utility for retailers of all sizes. MyRegistry - All stores, One registry.®


About Your Baby Club and FanFinders

FanFinders connects brands with consumers in the UK and US markets via Your Baby Club, currently the UK's fastest growing mum's community, reaching 80% of all UK mums, and Your Beauty Club. Members of the clubs have to choose to engage with a brand based on the proposition promoted to them by FanFinders on a brand’s behalf. Since launch of Your Baby Club in the US in May 2018, FanFinders is acquiring 45,000+ new members each month. The GDPR compliant platform maintains a consistently high volume of data offering brands quality at less cost than other platforms. With an end to end service from concept through to implementation to analytics, all in one platform, FanFinders have exceeded industry standards continuously in terms of sign ups, engagement, and conversions.