individuals with hearing loss can once again enjoy their favorite music in all its nuances

Thursday, 06 January 2022

Award nod marks the sixth straight year of CES recognition for Oticon

Copenhagen, Denmark, 6th January, 2022 - For the sixth consecutive year, the Consumer Technology Association (CTA) has recognized Oticon for their work in developing life-changing hearing aid technology. Oticon MyMusic, a dedicated music program made to help people with hearing loss rediscover their love of music, has been named a CES 2022 Innovation Awards Honouree in the Software and Mobile Apps category.

A new feature of Oticon More™ hearing aids, Oticon MyMusic delivers crystal clear sound quality for live and streamed music. Using specially designed music-orientated signal processing strategies, Oticon MyMusic captures the complex dynamics of music. As a result, individuals with hearing loss can once again enjoy their favorite music in all its nuances.

“I have been a professional musician for my entire adult life, so I know excellent sound quality when I hear it,” said Bryan Hitt, drummer for REO Speedwagon and user of Oticon More’s MyMusic program. “Oticon MyMusic delivers an entirely new music listening experience. Because the program is designed and equalized especially for music, it brings out the best in music. With it, I have confidence that my hearing aids will pick up every note whether I’m at a live concert or streaming music.”

Music has a larger dynamic and frequency range than speech. Music also differs widely across instrument types, ensemble and compositional styles. Historically, hearing aids have used the same sound processing for speech as for music, causing some of the musical nuance to be lost. Oticon MyMusic introduces an innovative tailor-made music-oriented signal processing program to capture and preserve music’s natural dynamics.

“Oticon MyMusic helps people with hearing loss to hear music clearly and enjoy the music they love,” says Thomas Behrens, Chief of Audiology, Oticon. “With this new, ground-breaking program, we are bringing music back to life, fully restoring one of the greatest and most universal aural pleasures for people with hearing loss. We are delighted that the CES awards panel recognize the significance of this hearing aid development and the impact it can have on a person’s life.”

Oticon MyMusic builds on Oticon’s legacy of award-winning product innovation. Just last year, Oticon More™, the world’s first hearing aid with an on-board deep neural network (DNN), was named a CES® 2021 Innovation Awards Honouree in the Health & Wellness and Wearable Technologies categories. Trained on 12 million real-life sounds, Oticon More™ processes sound more like the human brain because it learned through experience. This gives people with mild-to-severe hearing loss a more natural representation of sounds that improves speech understanding, reduces listening effort and enables them to remember more of what is being said, even in noisy environments.

Oticon MyMusic is available now. Existing Oticon More™ wearers can have the Oticon MyMusic program added by visiting their hearing care professional.

For more information about Oticon MyMusic and the entire Oticon More™ family, visit Oticon.

-ENDS-

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon's vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of Demant with more than 16,500 employees and revenues of over DKK 15 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology. www.oticon.global


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