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After T.V. exposure the Nottingham based organisation The Pussy Co has been struggling to keep up with sales of their recently launched novelty pussy shaped air freshener. On the 10th November the controversial air fresheners got a feature on new E4 show Dirty Digest, the result of this exposure could not have been foreseen. When the Pussy Co. team walked in the office on the Friday morning they were faced with over 9000 orders, and over 3,000 cheeky panties and a crashed server. They have been shipping globally and are getting keen interest from national and international wholesalers.

They have been in talks with a controversial Rock band from the USA to feature their product or the pussy co girls in their next video.

The air freshener has come under criticism over the last few days as feminist groups have complained about the production of such a product. They described it as...

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