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Piers Morgan in Ice

● Plant-based meat mavericks, THIS™, have erected a giant ice sculpture of Piers Morgan in Trafalgar Square
● The sculpture was created to include ‘this special man’ in the brand’s frozen range launch celebrations
● Piers is the man who thinks and talks about vegan food more than anyone – he has continuously mocked plant-based food, famously spitting his vegan sausage roll into a bin on live TV

Plant-based meat mavericks THIS™ have, with a heavy dose of satire, erected a giant ice sculpture of Piers Morgan in Trafalgar Square. He’s the man who thinks and talks about vegan food more than anyone else.

Piers has become well known for his anti-veganism, continuously mocking plant-based food on his TV slots and Twitter. He famously spat his Greggs vegan sausage roll into a bin on live TV.

The 7 ft tall sculpture attracted large crowds in one of the highest footfall areas in London.

Andy Shovel, Co-Founder of...

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