- - New research commissioned by TopCashback reveals, on average, Christmas shoppers believe they save £98 by starting their shopping early
- - One in four (24%) haven’t started their Christmas shopping with a month to go, while just 3% have finished everything
- - 78% think Christmas starts earlier in shops every year
- - Almost half (49%) would rather spend less on presents than be financially stretched in January
With less than 12 weeks to go until Christmas, newly commissioned research from TopCashback, the UK’s leading cashback site, reveals shoppers who get ahead of their festive buying believe they save an average of £98 by starting before mid-December.
The figure - an 18% decrease from 2025 (£120) - suggests expected savings from starting early may not stretch as far this Christmas. Men estimate they save a higher amount than women on average (£104 vs £93) although both... Read full release