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23 January 2014, LONDON – TopLine Communications has launched a B2B lead generation service in order to meet growing demands for PR and marketing services that can be measured with new business leads.
The service combines digital marketing, social media and PR with creative content and powerful marketing software, and TopLine has proven the concept with successful lead generation projects with three clients in 2013.

“Every business has interesting insight into its market that is worth sharing with customers, but turning those ideas into campaigns that can be measured at tweaked at every stage in the marketing funnel requires a detailed understanding of what makes prospects sit up and listen, and then what prompts them to act. We’re brought in to find out what that is, nurture it, produce content that is of real value and strategically market it to prospects,”...

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