Thursday, 25 January 2018

Bracknell, UK, 25 January 2018 – 3M, the science-based technology company, shares advice with UK organisations on how to make printed or on-screen information less visible to onlookers, ahead of Data Privacy Day on Sunday 28 January (also known in Europe as Data Protection Day)*. Prevention of ‘visual hacking’ – which is the ability to view or photograph sensitive or confidential content on someone’s screen and then use that information for illegal or malicious purposes – is relatively easy, fast and inexpensive compared to other aspects of security, says 3M.

“Improving visual privacy in the office or when working in public spaces reduces the risks of security breaches, helps achieve compliance with regulations, such as ISO27001 and the introduction of GDPR in May,” says Peter Barker, EMEA Market Development Manager, Display Materials and Systems Division, at 3M. “Other benefits include reduced risk of fines, financial loss or damage to market reputation. Better visual privacy demonstrates that an organisation takes protection of their sensitive information seriously.”

Research shows that visual hacking is a very real risk: in the Global Visual Hacking Experiment** conducted by the Ponemon Institute on behalf of 3M in 2016, visual hacks were, on average, successful in 91 per cent of attempts.

Visual privacy best practices
Best practices 3M recommends include:
• making staff more aware of their own visual privacy responsibilities
• reducing the volume of printed documents left lying around in offices
• instigating strict screen-saver and log-in policies after short periods of inactivity
• angling screens away from onlookers, both at work and in public places
• fitting privacy filters on smartphones, tablets, laptops and monitors. Privacy filters can be easily slipped on and off screens and prevent information from being viewable except straight on and at close range, so that onlookers only see a blank screen.

*Data Privacy Day (also known as Data Protection Day in Europe) is observed in approximately 50 countries worldwide, including the UK.

About 3M Privacy Filters
3M Privacy Filters help secure personal and confidential data displayed on a screen by blacking out content from unauthorised side views, allowing businesses to remain compliant with privacy policies. As experts in screen privacy, 3M offers one of the industry’s most complete line of screen privacy filters, available for most of today’s high-resolution monitors, laptops, tablets and smartphones. For more information, visit **www.3M.co.uk/PrivacyFilters

About 3M
At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 91,500 employees connect with customers all around the world.

The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 2,900 people across 21 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, personal safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems and high-performance coatings.

Learn more about 3M's creative solutions to the world's problems at www.3M.co.uk or follow @3M_UK on Twitter.

Media contact:
Maxine Ambrose
Ambrose Communications
maxineambrose@ambrosecomms.co.uk
tel + 44 (0) 1491 412944