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New research shows calorie labelling legislation*, coming into force on the 6th April 2022, is likely to influence more than half of consumers' choices when it comes to choosing what to eat (57%) and where they eat, with 43% of consumers saying they’d be more likely to select a restaurant with calorie labelling on the menu.

Whilst there has been some public scepticism around whether the new legislation will support the Government’s aim of tackling obesity, it is clearly welcomed by many consumers – 68% of consumers surveyed feel the new legislation is a ‘good’ move.

The latest consumer research on calorie labelling was carried out by technology company, Vita Mojo in partnership with Kam Media and based on a nationally representative study of over 1000...

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