Friday, 24 March 2017

WOOF&BREW add another award-winning innovative product to their drinks for pet’s portfolio – and it’s going down a treat!

Good friends bring happiness, but best friends bring Prosecco and now mans’ best friends can join in too. WOOF&BREW’s ‘Pawsecco’, a still ‘wine’ for cats & dogs, provides the purrfect treat for those on four feet and allows owners to now share the experience in ‘raising a glass’ with their pets.

Pawsecco, which is non-alcoholic, non-carbonated and contains no grapes, is available in both ‘Pet-House White’ and ‘Pet-House Rose’, Created with the advice of veterinary experts and taste-tested by dogs and cats, these specialized healthy, herbal infusions are made with 100% natural herbs, using Elderflower, Nettle, Ginseng & Lime Flower.

This still ‘wine’ offers an elaborate, stylish treat, but one that also has real substance. Designed to pour over food, making the perfect ‘au jus’, or serve as a drink, our feline friends and dearest doggies have already given Pawsecco the palatability paws up.

WOOF&BREW launched this latest tipple at Crufts this month. The product received a high level of interest from visitors to the show and was even tasted live on Channel 4 with Clare Balding, Alan Carr and Iwan Thomas. ‘Pawsecco’ also scooped Gold this month at PATS Sandown, one of the UK’s largest trade show, winning best new product in gifting. Trade interest was equally high with over 10,000 units already sold in it’s first two weeks and a number of stores, including major retail chains, putting in their orders.

Additional Notes:

The co-founders of WOOF&BREW are Steve Bennett, who also founded Dogfriendly & Lisa Morton a brand designer & consultant, The Duo brought their expertise and love of dogs together to launch the initial herbal teabag range for dogs and introduced dogs up and down the country (and beyond) to the benefits of a nice herbal cuppa. The range created a new category in the pet sector, and they have since added a ready-made tonic version of the teas, ‘Drinkies’ (Infused, ready-to-drink doggy water for when owners and dogs are out and about) and ‘Bottom Sniffer’ (an iconic doggy ‘beer’ that gives dog’s real tail-swagger). Although all previous blends are safe for cats, this is the first product that directly targets our feline friends. WOOF&BREW products are still receiving great exposure and feedback and Jan 2016 saw the company surpass sales of 1 million drinks for dogs, with expectations to double this in 2017.

Press information is available from bark@woofandbrew.com
Website: WOOF&BREW
Contact: Please e-mail lisa@woofandbrew.com