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Hermes Play, an industry-leading product which allows senders to record and attach personal videos to their parcels via an app, has now gone live. The augmented reality technology aims to bring people together and has been launched in the run-up to Valentine’s Day so that customers could send personalised videos to loved ones.

Over 100 video messages have been sent within the first few days, including messages from small businesses, Happy Birthday and Valentine’s declarations.

Created within the leading consumer delivery company’s Innovation Lab, Hermes Play allows the sender to pre-record a personal message which is then uploaded via the Hermes Send app.

A 2D barcode (similar to a QR code) is then created which is added to the parcel label. The parcel recipient is then invited to scan the code and watch the video message on their phone or tablet. The video uses augmented reality to bring the parcel to life so that the video plays on...

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