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Wired Wessex, the organisation whose aim is to provide a support network for companies involved in new media and ICT, is hosting a two-part marketing workshop which will focus on two issues, online marketing and public relations for SMEs (small to medium enterprises).

The workshop, which is being held at Portsmouth Technopole on Tuesday 22 July will be split into two sessions allowing attendees the flexibility of attending all, or part of the day.

The first session will be led by Cheryl Rickman, founder and managing director of WebCritique, who will provide a complete overview on how to market a company on the Internet. During her session Cheryl will look at ways in which companies can improve existing websites through content, functionality, navigation and search engine readiness. In addition, Cheryl will discuss how to successfully launch an online marketing campaign through activities such as building customer relationships, e-mail marketing, and...

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