Friday, 27 September 2019

Wrag Wrap recycles waste plastic bottles to create reusable gift wrap for Christmas 2019

Wrag Wrap has entered the festive season with the launch of a new collection of prints for its reusable fabric gift-wrap. In a bid to tackle plastic waste the new range is now made from 100% recycled (traceable) plastic bottle waste.

The World’s First Reusable Gift Wrap Made From 100% Recycled Plastic Bottles
With only a fraction of the plastic ever produced being recycled, the majority is destined for landfill, or even ends up in our oceans. Each of Wrag Wrap’s new Reversible Crackle Wraps is made from just over 12 recycled plastic bottles. The waste plastic used is fully traceable Rpet.

As each wrap is a completely reusable and durable product, Wrag Wrap estimate that one wrap could save over 1000 meters of traditional single-use gift wrap in it’s lifetime*.

(*assumes an average of 8 presents a year)

Eleven New Designs for A/W ’19
The new collection consists of 10 new individual double-side designs. The wraps are reversible with a festive print on one side and a design for all occasions on the other. These designs are supported by an underlying theme, each of which has a distinct backstory. These range from ‘Guilt-Free Glitter’ to ‘Threats To Humanity’

The eleventh design supports the recent climate strikes and uses climate scientist, Ed Hawkin’s Warming Stripes graphics. The design shows a series of coloured stripes, chronologically ordered, to visually portray long term temperature trends. Our chosen print shows annual global temperatures from 1850 to 2017. All profits from the sale of this product will go to climate charities.

A few words on the product itself: The Reversible Crackle Wrap
Wrag Wrap creates reusable fabric gift wrap, designed to be reused again and again over generations of wrapping gifts.
Each sheet of Reversible Crackle Wrap is double-sided with a print on both sides and includes its own tie and fastener - it is cleverly designed to include everything you need to create a wrapped gift to be proud of. What’s more, the recipient will experience excitement and anticipation when they easily unwrap their gift, as this sheet crackles and rustles just like paper.
Using a sheet of Reversible Crackle Wrap, will not only reduce Christmas waste but also helps to recycle waste too, as the fabric is made from 100% recycled plastic bottles
(note: the crackle part is made from 100% biodegradable cellulose).

Quote from Co-founder Nicky
“People are increasingly rejecting products that are single-use. Our gift wrap is designed to be reused for a lifetime and allows our customers to indulge in the tradition and celebration of giving gifts, whilst not creating any more unnecessary waste and helping tackle our global plastic waste problem. These new prints are designed to revel in the act of giving and receiving gifts and the joy that the tradition spreads”

Quote from Co-founder Louise
“Reusing your gift wrap allows memories to travel with it. Memories of previous celebrations, family gatherings and presents given. This nostalgia makes the wrap more treasured over time”

A little more info you may find useful….

Gift Wrap and the Circular Economy
Wrag Wrap’s reusable gift wrap supports and contributes to the idea of a circular economy. The company aims to drive change within the gift wrapping industry from making, using and disposing, to a process which removes the need for virgin and single-use base materials.

Wrag Wrap’s products achieve this by:

• Using Recycled Materials - All fabric is made from 100% traceable recycled plastic bottles (Rpet).

• Designing & Creating a Reusable Product - Each gift wrap is designed to be long-lasting and can be reused time and time again. Every Wrag Wrap that is sold, will spend it’s life reducing the need for both single-use wrapping paper and single-use sticky tape.

• Refurbish and Regenerate - At the end of their life, Wrag Wrap will take products back for refurbishment. If they have gone past the point of repair, they will be recycled by a textile recycling partner.


Gift Wrap Facts
Every year in the UK, over 100 million rolls of wrapping paper are thrown away, enough to reach the moon, that’s along with its accompanying sticky tape. At Christmas time alone, on average a roll and a half of sticky tape will be used per household.

Unfortunately, wrapping paper sent for recycling is often coated in glitter, plastic or tape and therefore can never be recycled.

The majority of the 8 billion metric tons of plastic has been created since the 1950’s still exits.

Continuously recycling plastic is not always the answer, as it can only be recycled up to 9 times before degrading. Wrag Wrap recycle it once, and then our products get used for a lifetime.


Website www.wragwrap.com
Twitter @wragwrap
Instagram wragwrap
Facebook @WragWrap

Press Contact Nick Oldridge
nick@wragwrap.com
mb: 07899 818714