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6th June 2018, London, UK – A new survey has revealed that low-level, repetitive tasks are stifling the flow of creative juices and operational efficiencies among UK marketers – and yet a third are choosing not to do anything about it.

The Digital Work Report 2018, commissioned by Wrike, found a shocking 33 per cent of UK marketers say that automation is not something they are considering and 34 per cent saying they do not believe it would give their company a competitive edge.

However, nearly all (98 per cent) who took part admitted some aspect of their work is repetitive or cognitively routine, with a quarter estimating as much as 61-80 per cent. Crucially, the survey found over two-thirds (69 per cent) believe they could achieve more work if technology could take on repetitive tasks such as...

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